| Field of Study: | Advertising
Marketing/Marketing Management, General
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| Description: | In the Marketing and Advertising Management program you will examine real life marketing situations, learn how to conduct market research through focus groups and surveys, and use that information to build marketing, business, and public relations plans. Emphasis is placed on developing your written and oral communication skills through group work and presentations.
Throughout the program, you will build your network of contacts at industry events and during on-the-job training. Students and graduates are in demand for the marketing skills they acquire, especially in digital marketing for small business. |