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Program Details

Advertising - Media Sales School: Humber College Institute of Technology & Advanced Learning Faculty: Humber Lakeshore Campus / School of Media Studies and Information Technology Degree: Diploma Field of Study: Advertising Special Products Marketing Operations Description: Humber's Advertising - Media Sales program covers everything from evaluating the major media in Canada and assessing their strengths and weaknesses, to developing focused media campaigns and compelling media presentations. The expansive curriculum covers translating marketing objectives into media objectives, analyzing audience data, and estimating costs, as well as buying/selling advertising time or space for television, radio, outdoor, magazines, and newspapers. You will learn to speak knowledgeably and persuasively, and to negotiate on behalf of a buyer/seller of time and space. Technology is important, thus students learn the computer systems used by the media. The course culminates with a six-week work placement at a radio or television station, newspaper, magazine, or advertising agency. Website: Advertising - Media Sales at Humber College Institute of Technology & Advanced Learning Length: 2 Year(s) Cost per year: National: $3,535.48 International: $12,800.00 Careers: 2 career(s) Admission Requirements Prerequisites: These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school. Grade 12 English Grade 11 Mathematics • Grade 12 English (ENG4C or ENG4U). If English is not your first language, refer to the English Language Proficiency Policy in this publication • Grade 11 Mathematics (MBF3C, MCF3M or MCR3U) or above • Two Grade 11 or Grade 12 C, U or M courses in addition to those listed above Test Scores: TOEFL (PBT) [min. 550] or TOEFL (CBT) [min. 213] or TOEFL (iBT) [min. 80] or IELTS [min. 6] * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.