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Programs to Consider |
You may also want to consider: |
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| Program Details |
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Marketing |
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| School: |
University of Lethbridge |
| Faculty: |
Faculty of Management |
| Degree: |
Bachelor
; Co-op
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| Field of Study: |
Marketing/Marketing Management, General
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| Description: |
Marketing is both an art and a science appealing to creative people and those with a more analytical orientation. Marketers are the crucial link between the organization and its customers/end-users and its suppliers, concerned with building relationships that are valuable for all parties. Consequently marketing is rooted in a strong understanding of the customer, whether an individual consumer or another organization. Identifying consumer needs, developing new products/services, developing communications strategies, ensuring products and services are available where and when consumers want them, determining prices, and adjusting all of these to international markets and different cultures - that's the job of marketing.
As a marketing major, you'll balance practical project experience with the latest theoretical concepts. You'll take courses in basic marketing theories, marketing research, consumer behaviour, and choose electives in advertising, retailing, sales management, socially responsible marketing, and international marketing to suit your own career goals. Whatever your focus, you'll gain practical skills in designing marketing strategies for real products and services.
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| Website: |
Marketing at University of Lethbridge |
| Length: |
4 Year(s) |
| Scholarships: |
1 scholarship(s) |
| Careers: |
3 career(s) |
Admission Requirements |
| Prerequisites: |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Grade 12 English
Grade 12 Pure Mathematics
Mathematics 30‑1, Mathematics 30‑2, or Pure Mathematics 30.
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| Deadlines: |
| Application Deadline |
Start Date |
| March 1, 2013 |
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| June 1, 2013 |
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying. |
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