Program Details

Fashion Marketing School: The Art Institute of Vancouver Degree: Diploma Field of Study: Fashion Merchandising Description: The Fashion Marketing & Management program blends individual creativity with a keen sales orientation. Students are introduced to foundation skills such as colour theory, fashion sketching, costume history, digital imaging, and introductory retail skills. They later move on to topics such as concepts and trends in apparel, merchandise management, textiles and fabrics, advertising and marketing, elements of retail operations and technology, manufacturing, retail mathematics, consumer behaviour, business ownership, media buying, human resources, accounting, store planning, and lease management. Prior to graduating, students concentrate on developing a portfolio, securing an internship, and turn to topics on e-commerce and Web marketing. Website: Fashion Marketing at The Art Institute of Vancouver Admission Requirements Prerequisites: Please see http://www.artinstitutes.edu/vancouver/admissions_requirements.asp for details. * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.