Advertising and Marketing Communications Management (Advanced Diploma)
School of Media and Design (Ottawa Campus)
Field of Study:
This three-year Ontario College Advanced Diploma program develops the conceptualizing, copywriting, layout, production, and media selection skills required for planning, creating and implementing marketing communications.
Students learn the place of advertising in the marketing mix while practising their creative and client-service skills in workshops and with the Algonquin Times, the student newspaper and the student-run advertising agency. Macintosh computers are used extensively. The program concludes with six weeks of on-the-job fieldwork.
Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission; OR Academic and Career Entrance (ACE) certificate; OR General Educational Development (GED) certificate; OR Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $40 (subject to change) will be charged.
English, Grade 12 (ENG4C or equivalent) with a grade of 70% or higher. Mathematics, Grade 11 (MBF3C or equivalent). Applicants who have successfully completed a university or college program (minimum two years) will be considered individually. Direct entry into second year: Applicants with a university degree may be admitted directly into second year. Applicants should contact the coordinator directly for more information.
Additional Admission Requirements:
* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.