Program Details

Business - Marketing School: Mohawk College of Applied Arts and Technology Faculty: School of Business Degree: Diploma ; Co-op Field of Study: Marketing/Marketing Management, General Description: Experience theory and practical applications in Marketing such as: Case studies; Window displays; Presentations; Field projects; Role plays; and Computer simulations. Explore market segmentation, target market selection and marketing mix development. Study product development and management. Manage the challenges of Distribution Channels. Manage the Promotional Mix. Undertake market research. Explore the processes of buying and selling, managerial focus in the development of marketing strategies and marketing plans, retail store location analysis and store development. Students are also able to transfer credits to Business Administration, General Business or Advertising program for a second diploma. Credits towards Certified Sales Professional (CSP) Designation from the Canadian Professional Sales Association (CPSA) after incorporating 2 years of relevant sales experience with academic training (http://www.cpsa.com/). Earn while you earn wit two paid work placements with the co-op option of this program. Website: Business - Marketing at Mohawk College of Applied Arts and Technology Length: 2 Year(s) Scholarships: 1 scholarship(s) Careers: 3 career(s) Admission Requirements Prerequisites: These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school. Grade 12 English Grade 11 Mathematics Applicants must have a high school diploma, or equivalent. Deadlines: Application Deadline Start Date February 1, 2013 September 4, 2013 June 1, 2012 January 2, 2013 * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.