|Field of Study:||Communication and Media Studies, Other
Communication Studies/Speech Communication and Rhetoric
Digital Communication and Media/Multimedia
|Description:||With the prevalent growth of social media use, risk and policy management are of paramount importance. In this fully online College Certificate program, learners explore privacy, data security issues and risk mitigation processes to protect personal and corporate identity. Learners identify policy best practices, as well as branding and general public relations challenges to protect and manage an effective social media presence for an organization.
Learners examine how social media roles within an organization are established, and analyze how policies and strategy creation protects and supports social media efforts for an organization. Through case studies, online discussions and assignments, learners develop the skills and competencies required to effectively develop, interpret and critique policies, strategies and content that protect an organization's corporate identity and branding.
This program is offered part-time.