|Faculty:||The Williams School of Business
|Field of Study:||Marketing/Marketing Management, General
|Description:||The marketing and entrepreneurship concentration aims to build the skills that student need for an exciting career in marketing and/or to start a high-growth business of their own. We combine academic instruction and hands-on experience to build important intellectual and professional tools that ignite students’ ingenuity and entrepreneurial thinking. We expose students to cutting-edge marketing techniques, encourage their creativity and develop their critical thinking, analytical, strategic and leadership skills.
Our approach to learning and teaching is reflective, experiential, and engaging, led by experienced faculty who demonstrate mastery in their professions, so that students will receive: practical opportunities working with area industry on real projects; the skills and opportunity to create a launch-ready business of their own; and development of high demand business skills and abilities.