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Western University

Management and Organizational Studies - Consumer Behaviour

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School:

Western University

Faculty:

DAN Management & Organizational Studies

Degree:

Bachelor; Honours

Field of Study:

Consumer Merchandising/Retailing Management

Description:

Consumer Behaviour is the study of why consumers do what they do. In this program, you'll learn all about what, when, where and why consumers buy. First you'll cover marketing basics and then you'll dive deeper into consumer behaviour, marketing research and brand management. You'll come away understanding how your target market thinks, behaves and their underlying motivation.

You can complete this program as a Bachelor or an Honours Bachelor degree. Registration in the honours degree usually begins in the second year, but admission may be gained in the third or fourth year provided you meet requirements.

As a student in DAN Management & Organizational studies, you'll also have the opportunity to apply to the DAN Management Internship Program. This program facilitates paid and career-related placements so you can work full-time for 8 to 16 months, following the third year of study. As with a traditional co-op degree, your graduation will be delayed by one year while you acquire marketable skills and work experience. Internship placement opportunities are available in the private, public, and not-for-profit sectors - so don't miss out! Click here for more information.

URL:

Management and Organizational Studies - Consumer Behaviour at Western University

Length:

4 Year(s)

Cost per year:*

International:

$58,000

Enrolment #:

700

Careers:

Managers in Retail Trade

Prerequisites:*	These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school. Grade12 English (ENG4U) 2 of Grade12 Advanced Functions or Grade12 Calculus and Vectors or Grade12 Mathematics of Data Management Please note that all course prerequisites pertain to an Ontario curriculum. For curricula in other parts of Canada or international countries, please refer to our Admissions Requirements website.
Test Scores:	International English Language Testing System (academic or immigration) [min. 6.5] or Test of English as a Foreign Language (Paper Based) [min. 550] or Test of English as a Foreign Language (Internet Based) [min. 83] or Test of Written English (part of TOEFL) [min. 5]
Application Notes :	View our English Language Proficiency Requirements for more information.

* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

Modified on October 10, 2023

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Western University

Management and Organizational Studies - Consumer Behaviour

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