| Field of Study: | Marketing/Marketing Management, General
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| Description: | In the Marketing Management program offered at Sheridan, students will learn to: apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts, learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates, and write marketing and communications plans.
Some other important concepts students will learn from this program are: the key elements of digital marketing, developing the skills to generate online content and navigation, developing basic marketing graphics skills so you can develop marketing brochures and other printed materials, conducting marketing analytics and use it as background for a marketing plan, and developing and delivering sales presentations and marketing communications plans. Students in this program may apply to the Co-op program during their first academic semester. Enrollment in the Co-op program is limited through an additional Co-op application process that takes place during the first semester. |