Marketing is a lot more than just advertising. As a marketer, you plan the design of products, price them, promote them and ensure they are available to the marketplace. This requires you to find innovative ways to connect with and understand your consumers. Take specialty courses in digital marketing and e-commerce, or event and sport management, or marketing data analytics to further focus your education and broaden career opportunities.
An honours degree gives you the highest level of certification possible within the BBA. Not only does this earn you a special Honours parchment, but it speaks loud and clear to employers about your abilities and dedication to do advance research in your chosen field. Contact businessadvising@okanagan.bc.ca to learn more.
Entry into the co-operative education option is a student's choice, and subject to completion of all first-year courses and an overall grade average of 65%.