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 Marketing
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SchoolUniversity of Alberta
LocationEdmonton, AB, Canada
School TypeUniversity
School SizeFull-time Undergraduate: 28,709
Full-time Graduate: 6,508
DegreeBachelor
Honours
Co-op
Length5 Year(s)
Entry Grade (%)*
Prerequisites
Prerequisites Notes
Cost
Scholarships
DescriptionMarketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.

The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.
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*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.