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 Consumer Behavior
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SchoolBrescia University College
LocationLondon, ON, Canada
School TypeUniversity
School SizeFull-time Undergraduate: 1,600
DegreeBachelor
Honours
Co-op
Length4 Year(s)
Entry Grade (%)*80%
Prerequisites
  •  Grade12 English 
  • 2 of  Grade12 Mathematics 
Prerequisites NotesENG4U (English 12) and two of MHF4U (Advanced Functions), MCV4U (Calculus and Vectors), or MDM4U (Mathematics of Data Management) are required
Cost
International: $42,133
Scholarships
DescriptionUnderstanding what, when, where and why consumers buy is a critical function of any organization. In this module students will gain practical real-world knowledge through courses such as Integrated Marketing Communications and Brand Management. Career possibilities include roles in brand management, market research, account management, marketing coordination, client relations management and business development.

Note for 2024: Brescia University will merge into Western University, beginning in May, 2024. Read more about the strategic integration on the Brescia website.

Next Steps

*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.