The Business Development and Sales one-year Ontario College Graduate Certificate prepares you for a dynamic career in business-to-business sales of products, services, and ideas. You learn the guiding principles of professional selling and complex negotiations, as well as strategies for customer relationship management, global selling, and strategic account management success, including an in-depth study of data analytics. Using the latest tools in data analytics, you develop your competency in the use of Big Data - a skillset that is in high demand.

Effective salespeople are expert communicators, passionate problem-solvers, and the engine behind a company`s success. Learn strategies, tactics, and employee development for account and sales management.

You explore financial literacy, communication, and business-to-business marketing to ensure a strong foundation. Courses in sales technology and social selling address the leading edge of the profession in the multifaceted world of business development, offering transferable skills that you can apply to a broad range of industries.

Algonquin College is an accredited partner of the Canadian Professional Sales Association (CPSA).

This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Professional designation, the second level of the Graduated Certification Framework. By successfully completing this program, you may be eligible to earn your Certified Sales Professional Certificate from the CPSA Institute.

Graduates may work in a variety of different fields, as almost all sectors of industry require sales professionals. Fields may include but are not limited to:

• high tech
• pharmaceuticals
• manufacturing
• fashion
• consultancy firms

SUCCESS FACTORS

This program is well-suited for students who:

• Are motivated to work both independently and collaboratively, with an interest in building positive relationships.
• Are strong communicators with interest in persuasive negotiation.
• Value ethical business practices and are empathetic to others.
• Have an interest in multifaceted problem solving.
• Possess strong organizational, planning, and time management skills.
• Are driven to meet goals and objectives in a competitive market environment.
• Are comfortable adapting to new software and tools.
• Are respectful of diversity and cultures while ensuring equity and inclusion.

Careers

Graduates may find employment as a(n) business development manager, account executive, sales account manager, territory manager, relationship manager, sales operations, sales enablement, sales manager, inside or outside sales representative, account representative, or district representative.

Pathways

Please use our Pathways tool to search for pathway options.

The graduate has reliably demonstrated the ability to:

1. Conduct research required for prospecting and needs analysis to create evidence-informed value propositions for overcoming objections and managing negotiations to close sales.
2. Implement strategic communication planning processes and tools to generate leads and improve customer retention and loyalty.
3. Prepare and deliver a sales presentation based on a needs analysis to meet customer requirements in domestic and global markets.
4. Formulate targeted strategies to create, assess, and execute business development opportunities.
5. Evaluate results of business-to-business marketing activities using criteria related to forecast sales, costs, profits and other identified objectives.
6. Conceptualize, create and implement a sales plan to support the development of business-to-business marketing activity.
7. Incorporate business ethics and corporate social responsibility principles according to industry standards and best practices in the selling of products or services.
8. Use sales technology software to support account and customer relationship management.
9. Construct plans for strategic account management and sales team development in alignment with equity, diversity and inclusion best practices.
10. Interpret, process, and present data analytics to support sales activities.
11. Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Application Information

BUSINESS DEVELOPMENT AND SALES
Program Code 1320X01FWO

Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:

ontariocolleges.ca
60 Corporate Court
Guelph, Ontario N1G 5J3
1-888-892-2228

Applications for Fall Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.

International applicants applying from out-of-country can obtain the International Student Application Form at https://algonquincollege.force.com/myACint/ or by contacting the Registrar`s Office.

For further information on the admissions process, contact:

Registrar`s Office
Algonquin College
1385 Woodroffe Ave
Ottawa, ON K2G 1V8
Telephone: 613-727-0002
Toll-free: 1-800-565-4723
TTY: 613-727-7766
Fax: 613-727-7632
Contact: https://www.algonquincollege.com/ro

Program Resources