This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message.

Enjoy a more personalized learning environment with our small classes
Benefit from supportive and experienced faculty who are active in their industry
Gain the latest and best industry-specific knowledge and skills to be career-ready upon graduation

Program Availability and Schedule

Availability

Click here to view availability for this program.

Schedule

Program Summary

Credential

Honours Degree (4 Years)

Program Delivery

View delivery information

Program Code

6450C03FWO

Area of Interest

Creative Media and Communications

School

School of Media and Design

Campus

Ottawa

Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practise the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.

...(read more)

Overview

This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message. Graduates of the Advertising and Marketing Communications Management Ontario College Advanced Diploma receive credit for 21 courses, entering the program in Level 05, and reducing the time to completion to 2 years.

p>Graduates may seek employment in media and communications departments within government, non-profit organizations, associations, advertising and digital agencies as well as private corporations. They may work in areas such as journalism, advertising, public relations, marketing communications, professional writing and social media.

SUCCESS FACTORS

This program is well suited for students who:

Are passionate about understanding and working with the cultural differences inherent in the global marketplace.
Possess critical thinking skills.
Approach problems strategically.
Think in innovative and creative ways to solve problems.
Have strong interpersonal and communication skills.
Work well both independently and in teams.
Are comfortable with digital technology.
Possess the traits of adaptability and curiosity.
Believe in life-long learning.

Courses

Programs at Algonquin College are delivered using a variety of instruction modes. Courses may be offered in the classroom or lab, entirely online, or in a hybrid mode which combines classroom sessions with virtual learning activities. Upon registration, each full-time student is provided an Algonquin email account which is used to communicate important information about program or course events.

Expand all Collapse all

Level 05

Code

Course Name & Description

Hours

Code:

ADV4502

Course Name:

Social Media Execution and Analytics

Course Description:

In an increasingly digital world, companies must find and communicate with consumers online. Students develop social media calendars, craft ... + Read More

Hours:

42.0

Code:

ADV4503

Course Name:

Digital Technologies

Course Description:

Digital media is an important element of a communications plan as consumers rely more and more upon online information to make decisions. St... + Read More

Hours:

42.0

Code:

PHI2000

Course Name:

Introduction to Research

Course Description:

Academic research requires students to possess a fundamental knowledge of accepted methodologies and practices. An overview of the research ... + Read More

Hours:

42.0

Elective (choose 1)

Code:

BIO2200

Course Name:

Botany

Course Description:

Biologists with an interest in plant life may choose to specialize in botany. Beginning with the organic features of life, focusing on plant... + Read More

Hours:

56.0

Code:

ENL2025

Course Name:

Interpersonal Communication

Course Description:

Effectively communicating with others, both professionally and personally, is an art that requires conscious development. Students address t... + Read More

Hours:

42.0

Code:

FLS3101

Course Name:

French as a Second Language - Beginner 1

Course Description:

The French language is an asset when communicating in the workplace. Students with no prior knowledge of French acquire basic forms and stru... + Read More

Hours:

42.0

Code:

FLS3102

Course Name:

French as a Second Language - Beginner 2

Course Description:

The workplace benefits from having professionals with knowledge of the French language. Students with basic knowledge of French gain more co... + Read More

Hours:

42.0

Code:

GEO2300

Course Name:

Principles of Urban Planning

Course Description:

Increasingly cities and communities are feeling the pressure of expansion, and people from all walks of life feel disconnected from the proc... + Read More

Hours:

56.0

Code:

LAN3101

Course Name:

Spanish - Beginner 1

Course Description:

The Spanish language is an asset when communicating in the workplace. Students with no prior knowledge of Spanish acquire basic forms and st... + Read More

Hours:

42.0

Code:

LAN3102

Course Name:

Spanish - Beginner 2

Course Description:

The workplace benefits from having professionals with knowledge of the Spanish language. Students with basic knowledge of Spanish gain more ... + Read More

Hours:

42.0

Code:

LAW2014

Course Name:

Law

Course Description:

The reach of the rule of law extends into our lives on a daily basis. As much as it is present in our lives, very few people are aware of th... + Read More

Hours:

42.0

Code:

PHI2002

Course Name:

Ethical Decision Making

Course Description:

To avoid potential prosecution, companies and their employees are well-advised to engage in ethical decision-making practices in all busines... + Read More

Hours:

42.0

Code:

PSI2000

Course Name:

Navigating Canada's Political Landscape

Course Description:

A developed knowledge of government and politics is key to an effective participation in public life. Drawing on current events, students e... + Read More

Hours:

56.0

Code:

PSY2100

Course Name:

Introductory Psychology

Course Description:

With its applications to behaviour and personality, psychology extends its reach into many aspects of our personal lives. The broad applicat... + Read More

Hours:

42.0

Code:

SCI2000

Course Name:

Environmental Science

Course Description:

Environmental science is an interdisciplinary study of how the earth works, human interaction with the earth and how to address the existing... + Read More

Hours:

42.0

Code:

SOC2000

Course Name:

Introduction to Sociology

Course Description:

When working with individuals and groups it is important to understand both the background and influences present. Students develop a famili... + Read More

Hours:

56.0

Code:

SOC2001

Course Name:

Anti-Racism: Theory and Practice

Course Description:

Anti-racism is the practice of identifying, challenging, and changing the values, structures, and behaviours that perpetuate systemic racism... + Read More

Hours:

42.0

Co-op 02

Level 06

Code

Course Name & Description

Hours

Code:

ADV4401

Course Name:

Digital Analytics II

Course Description:

Tracking the effectiveness of digital communications technologies and making inferences and recommendations from this information is critica... + Read More

Hours:

42.0

Code:

ADV4600

Course Name:

Multicultural Communications

Course Description:

In an increasingly multicultural environment, communications practitioners need to adapt communications campaigns to distinct domestic audie... + Read More

Hours:

42.0

Code:

ADV4601

Course Name:

Internal Communications

Course Description:

Internal communications are critical to employee engagement and organizational success. Communication professionals develop team skills, fos... + Read More

Hours:

42.0

Code:

ADV4603

Course Name:

Search Media Strategies and Tactics

Course Description:

As consumers research a product purchase, they often utilize a search engine to begin and refine their search for information. Being one of ... + Read More

Hours:

42.0

Code:

MKT4602

Course Name:

Market Research Foundations

Course Description:

Data regarding the audience, the product and the brand is required in order to make sound marketing decisions. Students utilize exploratory,... + Read More

Hours:

42.0

Elective (choose 1)

Code:

CUL4000

Course Name:

Global Citizenship

Course Description:

Informed citizens in today's world appreciate the meaning of civic life at the local, national and global level. Students reflect on and dev... + Read More

Hours:

42.0

Code:

ENL4016

Course Name:

World Literature

Course Description:

Exposure to broad sources of literature promotes an open-minded perspective on today's global society and encourages an appreciation of dive... + Read More

Hours:

42.0

Code:

ENL4100

Course Name:

Creative Writing

Course Description:

Whether for personal or public consumption, many people enjoy writing short fiction to express their creative energy while improving upon th... + Read More

Hours:

42.0

Code:

ENL4200

Course Name:

New Worlds and Alternative Realities: Speculative Fiction

Course Description:

Speculative fiction gathers together all those works of fiction in which new worlds or alternative realities are envisioned. Within this ca... + Read More

Hours:

42.0

Code:

ENL4300

Course Name:

The Brave New Worlds of Dystopian Fiction

Course Description:

Over the last century, dystopian fiction has become a remarkably popular genre in literature and film, particularly among young adults. Dyst... + Read More

Hours:

45.0

Code:

PHI4000

Course Name:

Philosophy and Popular Culture

Course Description:

Many facets of today's popular culture engage, directly or indirectly, with the concerns of a variety of philosophical traditions. Drawing o... + Read More

Hours:

42.0

Code:

PHI4002

Course Name:

The Philosophy of Drugs

Course Description:

Drugs are everywhere: professionals prescribe them to us to make us "better"; we take them recreationally; we give them to our children, pet... + Read More

Hours:

42.0

Code:

PHI4003

Course Name:

The Philosophy of Love and Sex

Course Description:

Love and sex are central to the human condition, and have been topics of academic inquiry and controversy throughout history. Various practi... + Read More

Hours:

42.0

Code:

PHI4004

Course Name:

Technology, Society and the Environment

Course Description:

Environmental issues have come to occupy a central place in the marketplace, politics, policy, and society at large. Owing largely to the ma... + Read More

Hours:

42.0

Code:

PHI4100

Course Name:

Survival in the Information Age: Risk and the Media

Course Description:

On an almost daily basis, the media, through its various outlets - television, radio, web sites, RSS, and podcasts - reports on issues that ... + Read More

Hours:

42.0

Code:

PHY4000

Course Name:

Black Holes, Big Bangs and the Cosmos

Course Description:

The dynamic and exciting field of Cosmology outlines our current understanding of the Universe from its start, at the so-called Big Bang, th... + Read More

Hours:

42.0

Code:

SOC4000

Course Name:

Criminology

Course Description:

The interdisciplinary study of social science examining the individual and social aspects of crime is known as criminology. Students work th... + Read More

Hours:

42.0

Code:

SOC4001

Course Name:

Global Perspectives

Course Description:

Sociology, through its exploration of the organization of society and the connections between people and their surroundings, provides new wa... + Read More

Hours:

42.0

Co-op 03

Level 07

Code

Course Name & Description

Hours

Code:

ADV4701

Course Name:

Mobile Strategies and Tactics

Course Description:

With much of the adult population owning a cell phone, mobile marketing is becoming an increasingly important part of the marketing communic... + Read More

Hours:

42.0

Code:

ADV4703

Course Name:

Global Communications

Course Description:

Combining the major skills of this program in an applied setting allows students to decipher the big picture of international communications... + Read More

Hours:

42.0

Code:

DSN4702

Course Name:

Interactive Website Design

Course Description:

In a digital world, the flow, function and content of a company's website are equally important in communicating to audiences and influencin... + Read More

Hours:

42.0

Code:

MKT4700

Course Name:

Niche Marketing

Course Description:

Respected strategists maintain that a company can create an extremely targeted campaign for a small, niche subset of the population as a way... + Read More

Hours:

42.0

Elective (choose 1)

Code:

CUL4000

Course Name:

Global Citizenship

Course Description:

Informed citizens in today's world appreciate the meaning of civic life at the local, national and global level. Students reflect on and dev... + Read More

Hours:

42.0

Code:

ENL4016

Course Name:

World Literature

Course Description:

Exposure to broad sources of literature promotes an open-minded perspective on today's global society and encourages an appreciation of dive... + Read More

Hours:

42.0

Code:

ENL4100

Course Name:

Creative Writing

Course Description:

Whether for personal or public consumption, many people enjoy writing short fiction to express their creative energy while improving upon th... + Read More

Hours:

42.0

Code:

ENL4200

Course Name:

New Worlds and Alternative Realities: Speculative Fiction

Course Description:

Speculative fiction gathers together all those works of fiction in which new worlds or alternative realities are envisioned. Within this ca... + Read More

Hours:

42.0

Code:

ENL4300

Course Name:

The Brave New Worlds of Dystopian Fiction

Course Description:

Over the last century, dystopian fiction has become a remarkably popular genre in literature and film, particularly among young adults. Dyst... + Read More

Hours:

45.0

Code:

PHI4000

Course Name:

Philosophy and Popular Culture

Course Description:

Many facets of today's popular culture engage, directly or indirectly, with the concerns of a variety of philosophical traditions. Drawing o... + Read More

Hours:

42.0

Code:

PHI4002

Course Name:

The Philosophy of Drugs

Course Description:

Drugs are everywhere: professionals prescribe them to us to make us "better"; we take them recreationally; we give them to our children, pet... + Read More

Hours:

42.0

Code:

PHI4003

Course Name:

The Philosophy of Love and Sex

Course Description:

Love and sex are central to the human condition, and have been topics of academic inquiry and controversy throughout history. Various practi... + Read More

Hours:

42.0

Code:

PHI4004

Course Name:

Technology, Society and the Environment

Course Description:

Environmental issues have come to occupy a central place in the marketplace, politics, policy, and society at large. Owing largely to the ma... + Read More

Hours:

42.0

Code:

PHI4100

Course Name:

Survival in the Information Age: Risk and the Media

Course Description:

On an almost daily basis, the media, through its various outlets - television, radio, web sites, RSS, and podcasts - reports on issues that ... + Read More

Hours:

42.0

Code:

PHY4000

Course Name:

Black Holes, Big Bangs and the Cosmos

Course Description:

The dynamic and exciting field of Cosmology outlines our current understanding of the Universe from its start, at the so-called Big Bang, th... + Read More

Hours:

42.0

Code:

SOC4000

Course Name:

Criminology

Course Description:

The interdisciplinary study of social science examining the individual and social aspects of crime is known as criminology. Students work th... + Read More

Hours:

42.0

Code:

SOC4001

Course Name:

Global Perspectives

Course Description:

Sociology, through its exploration of the organization of society and the connections between people and their surroundings, provides new wa... + Read More

Hours:

42.0

Level 08

Code

Course Name & Description

Hours

Code:

ADV4801

Course Name:

Global Brand and Reputation Management

Course Description:

The emergence of online word-of-mouth through discussion boards, social media, and bloggers has made brand reputation more vulnerable and co... + Read More

Hours:

42.0

Code:

ADV4802

Course Name:

Digital Marketing Research and Data Analytics

Course Description:

In the digital world, it is crucial that communications and marketing practitioners adapt the marketing research process to the online conte... + Read More

Hours:

42.0

Code:

ADV4803

Course Name:

Persuasive Campaigns

Course Description:

Crafting compelling campaigns is the goal of most communications and advertising professionals. Students plan and manage a persuasive campai... + Read More

Hours:

42.0

Code:

BUS4800

Course Name:

Business and Campaign Analytics

Course Description:

Combining the major skills of this program in an applied setting allows students to comprehend the big picture of research-based decision-ma... + Read More

Hours:

42.0

Elective (choose 1)

Code:

CUL4000

Course Name:

Global Citizenship

Course Description:

Informed citizens in today's world appreciate the meaning of civic life at the local, national and global level. Students reflect on and dev... + Read More

Hours:

42.0

Code:

ENL4016

Course Name:

World Literature

Course Description:

Exposure to broad sources of literature promotes an open-minded perspective on today's global society and encourages an appreciation of dive... + Read More

Hours:

42.0

Code:

ENL4100

Course Name:

Creative Writing

Course Description:

Whether for personal or public consumption, many people enjoy writing short fiction to express their creative energy while improving upon th... + Read More

Hours:

42.0

Code:

ENL4200

Course Name:

New Worlds and Alternative Realities: Speculative Fiction

Course Description:

Speculative fiction gathers together all those works of fiction in which new worlds or alternative realities are envisioned. Within this ca... + Read More

Hours:

42.0

Code:

ENL4300

Course Name:

The Brave New Worlds of Dystopian Fiction

Course Description:

Over the last century, dystopian fiction has become a remarkably popular genre in literature and film, particularly among young adults. Dyst... + Read More

Hours:

45.0

Code:

PHI4000

Course Name:

Philosophy and Popular Culture

Course Description:

Many facets of today's popular culture engage, directly or indirectly, with the concerns of a variety of philosophical traditions. Drawing o... + Read More

Hours:

42.0

Code:

PHI4002

Course Name:

The Philosophy of Drugs

Course Description:

Drugs are everywhere: professionals prescribe them to us to make us "better"; we take them recreationally; we give them to our children, pet... + Read More

Hours:

42.0

Code:

PHI4003

Course Name:

The Philosophy of Love and Sex

Course Description:

Love and sex are central to the human condition, and have been topics of academic inquiry and controversy throughout history. Various practi... + Read More

Hours:

42.0

Code:

PHI4004

Course Name:

Technology,Society and the Environment

Course Description:

Environmental issues have come to occupy a central place in the marketplace, politics, policy, and society at large. Owing largely to the ma... + Read More

Hours:

42.0

Code:

PHI4100

Course Name:

Survival in the Information Age: Risk and the Media

Course Description:

On an almost daily basis, the media, through its various outlets - television, radio, web sites, RSS, and podcasts - reports on issues that ... + Read More

Hours:

42.0

Code:

PHY4000

Course Name:

Black Holes, Big Bangs and the Cosmos

Course Description:

The dynamic and exciting field of Cosmology outlines our current understanding of the Universe from its start, at the so-called Big Bang, th... + Read More

Hours:

42.0

Code:

SOC4000

Course Name:

Criminology

Course Description:

The interdisciplinary study of social science examining the individual and social aspects of crime is known as criminology. Students work th... + Read More

Hours:

42.0

Code:

SOC4001

Course Name:

Global Perspectives

Course Description:

Sociology, through its exploration of the organization of society and the connections between people and their surroundings, provides new wa... + Read More

Hours:

42.0

Collapse All

Careers & Pathways

Careers

Graduates may find employment in media and communications industries that develop international business opportunities or work with global partners. Organizations may include governments, non-profit organizations, associations, international media, advertising and digital agencies, marketing communications departments in private corporations, as well as entrepreneurship and freelance opportunities. Sectors may include journalism, advertising, public/media/ government relations, marketing communications, publishing and professional writing and social media.

Prospective job titles include: communications officer, communications manager, communications practitioner, communications researcher, public relations officer, public relations manager, public relations practitioner, market researcher, digital communications officer, digital communications manager, digital communications practitioner, advertising analyst, advertising buyer, advertising copywriter and ddvertising researcher.

Pathways

Please use our Pathways tool to search for pathway options.

View all Algonquin College pathways

Learning Outcomes

The graduate has reliably demonstrated the ability to:

Create, evaluate and improve digitally-focused communications campaigns through the use of analytics and marketing communications research.
Craft persuasive messages specific to target audiences, adapting them to adhere to regional ethical practices and legal codes.
Analyze multiple research inputs in order to create sound communications strategies.
Evaluate and select media channels and tools appropriate to the audience, product, message and region.
Develop and implement a marketing communications and media plan independently or in groups.
Develop, manage and execute communications plans within local, national and international business contexts.
Present, persuade and defend marketing communications and media recommendations to various stakeholders.
Develop personal and professional strategies and plans to adapt to change and stay current within the industry.
Engage innovatively and creatively in the decision-making process.
Identify and apply discipline-specific practices that contribute to the local and global community through social responsibility, economic commitment and environmental stewardship.

Tuition & Fees

Get an idea of how much each semester will cost with our Tuition and Fee Estimator.

2023/2024 Academic Year

Tuition and related ancillary fees for this program can be viewed by using the Tuition and Fees Estimator tool at www.algonquincollege.com/fee-estimator.

Further information on fees can be found by visiting the Registrar`s Office website at www.algonquincollege.com/ro.

Fees are subject to change.

Additional program related expenses include:

Books and supplies cost approximately $1,220 in the third and fourth year of the program.
Students must purchase their own Macintosh laptop computer and software.

Admissions Requirements

All applicants must satisfy both College Eligibility and Program Eligibility requirements.

Select the Academic Year:

Admissions Next Steps

Program Eligibility

Graduates from Advertising and Marketing Communications Management Ontario College Advanced Diploma with Grade Point Average of 2.7, a minimum of 420 hours of related co-operative education or work experience, and who successfully complete GEP1001 are eligible to enter into Year 3, Level 05, of the degree program.
Graduates from Algonquin College`s Advertising and Marketing Communications Management program are not required to submit work experience; however GEP1001 must be successfully completed prior to the start of the term.

Application Information

BACHELOR OF DIGITAL MARKETING COMMUNICATIONS (HONOURS) (CO-OP)
Pathway for Advertising and Marketing Communications Management
Program Code 6450C03FWO

Applications to full-time day programs must be submitted with official transcripts showing completion of the academic admission requirements through:

ontariocolleges.ca
60 Corporate Court
Guelph, Ontario N1G 5J3
1-888-892-2228

Students currently enrolled in an Ontario secondary school should notify their Guidance Office prior to their online application at www.ontariocolleges.ca.

Applications for Fall Term and Winter Term admission received by February 1 will be given equal consideration. Applications received after February 1 will be processed on a first-come, first-served basis as long as places are available.

International applicants please visit this link for application process information: https://algonquincollege.force.com/myACint/.

For further information on the admissions process, contact:

Registrar`s Office
Algonquin College
1385 Woodroffe Ave
Ottawa, ON K2G 1V8
Telephone: 613-727-0002
Toll-free: 1-800-565-4723
TTY: 613-727-7766
Fax: 613-727-7632
Contact: https://www.algonquincollege.com/ro

Additional Information

Program Resources

Bring Your Own Device (BYOD) RequirementsArchived Program Information Academic CalendarProgram Overview PDF

Algonquin College has been granted consent by the Minister of Colleges and Universities to offer this applied degree for a seven-year term starting September 17, 2019. The College shall ensure that all students admitted to the above-named program during the period of consent have the opportunity to complete the program within a reasonable timeframe.

Co-op Information:
Cooperative education (Co-op) allows students to integrate their classroom learning with a real-world experience though paid work terms. Two academic terms prior to the cooperative education work term, students are required to actively participate in and successfully complete the self-directed co-op online readiness activities and in-person workshops.

Students must actively conduct a guided, self-directed job search and are responsible for securing approved program-related paid co-op employment. Students compete for co-op positions alongside students from Algonquin and other Canadian and international colleges and universities. Algonquin College`s Co-op Department provides assistance in developing co-op job opportunities and facilitates the overall process, but does not guarantee that a student will obtain employment in a co-op work term. Co-op students may be required to re-locate to take part in the co-op employment opportunities available in their industry and must cover all associated expenses; e.g., travel, work permits, visa applications, accommodation and all other incurred expenses.

Co-op work terms are typically 14 weeks in duration and are completed during a term when students are not taking courses.

International students enrolled in a co-op program are required by Immigration, Refugees and Citizenship Canada (IRCC) to have a valid co-op work permit prior to commencing their work term. Without this document, International students are not legally eligible to engage in work in Canada that is a mandatory part of an academic program.

For more information, please visit https://www.algonquincollege.com/coop.

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Find out what your program delivery will look like

Bachelor of Digital Marketing Communications (Honours) (Co-op) Pathway for Advertising and Marketing Communications Management

This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message.

Program Availability and Schedule

Availability

Schedule

Program Summary

Overview

SUCCESS FACTORS

Courses

Careers & Pathways

Careers

Pathways

Learning Outcomes

Tuition & Fees

2023/2024 Academic Year

Admissions Requirements

Program Eligibility

Program Eligibility

Application Information

BACHELOR OF DIGITAL MARKETING COMMUNICATIONS (HONOURS) (CO-OP)Pathway for Advertising and Marketing Communications Management Program Code 6450C03FWO

Additional Information

Program Resources

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Related Programs

BACHELOR OF DIGITAL MARKETING COMMUNICATIONS (HONOURS) (CO-OP)
Pathway for Advertising and Marketing Communications Management
Program Code 6450C03FWO