Management and Marketing at the University of Toronto Scarborough

Our program is designed around the current demands of the rapidly evolving marketing landscape, helping you graduate with the most sought-after skills and expertise. Companies are increasingly using marketing not just to sell specific products, but to build meaningful and lasting relationships with their consumers. That’s why our curriculum goes in-depth into a range of specialized business functions, including consumer behaviour, market research, branding, product management, pricing, advertising, e-commerce and sales management. You’ll get hands-on experience with case studies and market simulation-based courses, preparing you to take on a marketing manager’s role.    

Develop and learn to use a valuable skillset of marketing tactics while you gain a solid theoretical understanding of marketing strategy. Our program is designed to focus on external orientation — the stage of strategic planning focused on discovering opportunities in the market — by giving you an in-depth understanding of the competition and the consumer. You'll get rigorous training in the nuances of implementing marketing tactics and explore the issues that might hinder a marketing strategy.