Business Administration - Marketing - 362 - 366

Ontario College Advanced Diploma
Three years
OSAP Checkmark OSAP Eligible
Learn about marketing and its role in the business environment. Enhance your skills in advanced digital marketing, solve marketing problems for real clients and practice your knowledge with an optional co-op placement.

Program Highlights

Note: An additional requirement based on overall grades may be required to proceed into some programs.

What you’ll learn

  • How to conduct market research and create marketing strategies for real clients.
  • Verbal and written communication skills as you prepare reports and presentations.
  • Web marketing strategies and tools.
  • Use computer simulation to model an international product launch.
  • Ethics and sustainability practices.
  • Project management techniques.
  • Adobe Creative Suite for Business, graphic and web design.
  • Business-to-business marketing.
  • Prepare a comprehensive marketing plan for an external business start-up.

Program Length

3 academic years (periods of 8 months), plus optional co-op

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The admissions team is available to help, you can contact them via Admissions or by phone at 1-844-767-6871.

 

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Contact us or phone 905-575-2460.


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Program delivery

Learn about program delivery terms.

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Admission

  • OSSD or equivalent (Mohawk Academic Upgrading, GED) including:
    • Grade 12 English, C or U or equivalent
    • Grade 11 Mathematics, C, M or U level or equivalent (M or U level recommended)

Language Requirements for Applicants with English as a Second Language

Applicants whose first language is not English will be required to demonstrate proficiency in English.

Options are available for mature applicants.

Tuition and Fees

2023 - 2024 Domestic Tuition and Fees

DescriptionSemester 1Semester 2
Compulsory Ancillary Fees$864.60$758.46
Co-op FeesN/AN/A
Compulsory Program Fees$0.00$0.00
Domestic Tuition$1,354.04$1,354.04
Total Domestic Charges Per Semester$2,218.64$2,112.50
Total 1st Year Fees$4,331.14

Above fees based on full-time September program start date. Contact Student Services to confirm fees for other start dates or semesters.

2023 - 2024 International Tuition and Fees

DescriptionSemester 1Semester 2
Total Tuition & Ancillary Fee$8,355.00$8,355.00
Co-op FeesN/AN/A
Program Compulsory Fees$0.00$0.00
International Tax Recovery$450.00$375.00
Total International Per Semester$8,805.00$8,730.00
Total 1st Year Fees$17,535.00

If you pay by wire transfer, please note your bank might charge you a fee to transfer money. Make sure your transfer includes the Mohawk payment and the wire transfer fee. This applies to each wire transfer payment you make.

Additional Information

Financial Assistance

When it comes to paying for your education, investing in your future can be more affordable than you think. A Mohawk education is one of the most cost-effective means of acquiring the skills and knowledge you need to have a prosperous and rewarding career. 

As you start on your chosen career path, it's important to have a realistic set of expectations regarding the expenses associated with attending college. In addition to your tuition fees, you will also need to budget for books, supplies, housing, and other related living expenses. You may be able to supplement your income and savings with scholarships, bursaries, or loans. It pays to do some research into what types of financial assistance you may qualify for.

Available Financial Assistance Resources:

Apply for Awards:

By submitting a Scholarships and Bursaries Application every semester, students have access to over $3 million in Mohawk College scholarships, bursaries and Ministry-partnered funding to help meet their financial needs.

Financial Literacy and Money Coaching:

Whether saving for school, sticking to a budget, or planning for a major purchase, financial literacy affects us all. That's why Mo' Money is committed to helping our students improve their money skills and become more confident with their money.

Course Overview & Descriptions

Click on the course title for a course description.

Experiential Learning

How you’ll gain skills

This co-op program has been accredited by CEWIL Canada. This represents the highest standard of achievement for co-op programs in Canada.

The Agency

the agency

The Agency is an experiential learning facility operating within the McKeil School of Business at Mohawk College. Students from a variety of programs including Advertising, Public Relations, Marketing, Graphics and Broadcast Media collaborate in developing real world marketing and communications solutions for selected non-profit organizations and start-up companies in the greater Hamilton area.

All projects with our client/partners are integrated into the curriculum and students are marked on what they do. They work under close faculty supervision as they develop effective marketing communications solutions relevant to meeting clear client objectives.

Learn more about The Agency

Co-op Format (Winter Intake)

January to AprilMay to AugustSeptember to December
Semester 1Semester 2Semester 3
Semester 4VacationSemester 5
Work Term 1 (Co-op)Work Term 2 (Co-op)Work Term 3 (Co-op)
Semester 6  

Co-op Format (Fall Intake) 

September to DecemberJanuary to AprilMay to August
Semester 1Semester 2Vacation
Semester 3Semester 4Vacation
Semester 5 Work Term 1 (Co-op)Work Term 2 (Co-op)
Work Term 3 (Co-op)Semester 6 

 

Learn more about Business Administration - Marketing

Co-op Delivery and Fees

This program has an optional co-op, as part of the program of study. The annual co-op fee structure can be found on the Tuition and Fees page.

For questions, please contact the Co-op Specialist listed at the bottom of the webpage.

Driver’s License and Vehicle

Please note that some co-op positions for this program require that students have a valid driver’s license and access to a vehicle. The license requirement (G class, G2 class) varies by position. Some co-op positions may require students to commute.

Co-op Designation

This program offers three co-op work term opportunities but requires two completed co-op work terms for the co-op designation. 

Work Term Capabilities

Social Media

  • Create targeted paid advertisements on social media platforms
  • Design social media content to engage users
  • Develop social media marketing strategies and tactics

Adobe Suite

  • Use appropriate Adobe Suite applications to support marketing communications
  • Apply graphic design techniques and tools for custom communication

Project Management

  • Create and update a work breakdown structure 
  • Use project management software 
  • Create project documents to support project management phases

Sales and Customer Relationship Management

  • Develop customer value propositions and go-to-market approaches
  • Identify and contact prospective customers
  • Present to prospects and manage customer relationships

Market Research

  • Assist in the development of a marketing research project
  • Conduct secondary marketing research
  • Assist with the development of surveys and focus groups
  • Conduct focus groups and administer surveys

Direct Mail Campaigns

  • Prepare mailing lists and materials and assist with targeting decisions

Fundraising Events

  • Create, plan and implement fundraising events

Program Objectives

The 3-year Business Administration – Marketing program provides students with a comprehensive understanding of marketing and its role in the business environment.  Students solve marketing projects for real clients and hone their skills across both traditional and digital marketing platforms.

 

Co-op Pay RangeCo-op Pay Average
Range: $16.55 - $22.00Average: $19.50

 

For further information, please contact:

Jaime Harris, Co-op Specialist
Phone: 905-575-2164
Email: jaime.harris [at] mohawkcollege.ca (subject: Business%20Administration-Marketing%20Co-op%20Inquiry) (Jaime Harris)

Learning Outcomes

Program Learning Outcomes, often referred to as ‘Program Standards', set out the essential learning that a student must achieve before being deemed ready to graduate.

In many cases these program learning outcomes were developed by the Ministry of Colleges and Universities (MCU) in consultation with employers and educators who are experts in the program field. To ensure the outcomes remain current and in line with industry needs, we invite our employers, graduates working in the field and current students to re-examine and update them during regular, ongoing program review focus groups.

Career Opportunities

Your future career options

  • Account Manager
  • Brand Manager
  • Buyer and Purchasing Manager
  • Communications Manager
  • Digital Marketing Specialist
  • Marketing Program Coordinator
  • Merchandising Manager
  • National Account Representative
  • Product Manager
  • Social Media Manager

Where you could work includes:

  • Consumer and Durable Goods Manufacturing and Marketing
  • Retailing
  • Wholesaling
  • Banking, Insurance and Financial Services
  • Advertising
  • Real Estate
  • Government
  • Not-for-Profit Organizations and Fundraising

Educational Pathways

 

Pathways to Mohawk 

If you've successfully taken a course at another post-secondary institution, you may be able to earn course exemptions toward your credential here at Mohawk.

 

Pathways within Mohawk

If you have successfully completed one of the following programs at Mohawk, you may be eligible to receive transfer credit in this program. *

We offer a diverse range of programs to further your studies within Mohawk following completion of this program. * 

This Pathways map shows how the identified program can lead to future program choices within Mohawk.

Pathways beyond Mohawk

Earn a degree:

  • Robert Gordon University - Bachelor of Arts - International Business Management, Events Management, Fashion Management, International Hospitality Management, International Tourism Management, Management, Management with Marketing, or Media
  • Technological University of the Shannon - Bachelor of Business Studies (Honours) in Marketing and Management

See ontransfer.ca for additional opportunities at other colleges or universities in Ontario.

Search the Mohawk Transfer Database for opportunities outside of Ontario.

Program Coordinator

Faculty

Contact us

Domestic Canadian Students

Contact Student Recruitment
Haven’t applied yet and have questions?
Contact our Student Recruitment team for information on programs, how to apply, and more.

Contact Admissions
Contact our Admissions advisors for help with your application.
Contact Admissions
Phone: 1-844-767-6871

International Students

Contact International Student Recruitment
Contact our International Student Recruitment team for information on programs, how to apply, and student life.
Contact International
Email: intl.representatives@mohawkcollege.ca
Phone: 1-905-575-2254
Toll free phone numbers:
For general questions: 1-888-Mohawk9 (1-888-664-2959)
North China: 10-800-714-2521
South China: 10-800-140-2541
Brazil: 0800-022-7408
Philippines: 180011102544

Contact International Admissions
Contact our Admissions advisors for help with your application.
Contact International Admissions
Phone: 1-905-575-2254

*Not all programs are international eligible. Please see our programs available for international students.

Accessible Learning Services

Are you a student with a confirmed or suspected disability? Visit our Accessible Learning Services website to discover how we can help you.

Do you have a project for our students?

If you or your organization has a marketing communications project that might be suitable for our students, please apply below. We will respond to you as soon as we can. Please note that we do not accept applications made directly to faculty or program coordinators. If you have any questions please contact theagency@mohawkcollege.ca

Apply for Student Support

Program Coordinator

Canadian Domestic Students

Fennell Campus (FF)
Sep 2024
Open
Jan 2025
Open

International Students

Co-op information
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Additional Information