Advertising Managers

(NOC 0124)

Career Description

Advertising, marketing, public relations and e-business managers plan, organize, direct, control and evaluate the activities of establishments and departments involved in commercial, industrial and e-business advertising, marketing and public relations.

Duties May Include

Advertising managers

  • Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.

Marketing managers

  • Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.

Public relations managers

  • Direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

E-business managers

  • Plan, organize, direct, control and evaluate the design, development and maintenance of Internet, Intranet and mobile applications to manage an organization's online presence including public relations, communications, commercial activities and social media management.

Examples of Titles

Advertising director
Advertising manager
Communications Directors
Electronic business (e-business) manager
Fundraising campaign manager
Fundraising Campaign Managers
Media Relations Managers
Promotions Managers
Public Relations Managers
Sales and Marketing Managers

Here are some schools that have programs related to this career:

Ontario Tech University
Oshawa, Ontario, CA

Related Program(s):
Marketing Bachelor; Honours
Commerce Bachelor; Co-op; Honours
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University of Guelph-Humber
Toronto, Ontario, CA

Related Program(s):
Business Bachelor; Honours
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Centennial College
Toronto, Ontario, CA

Related Program(s):
Advertising and Marketing Communications Management Diploma; Online; Advanced
Business Administration - Marketing Diploma; Online; Advanced
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University of Waterloo
Waterloo, Ontario, CA

Related Program(s):
English - Rhetoric, Media and Professional Communication Bachelor; Co-op; Honours
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Conestoga College
Kitchener, Ontario, CA

Related Program(s):
Business Administration - Marketing Diploma; Co-op; Advanced
Business Administration - Marketing Diploma; Advanced
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Modified on January 26, 2022