(NOC 1123)

Career Description

An influencer is someone with a specific niche who posts and interacts with others frequently on one or more social media platforms with a dedicated following. They have the power to generate interest in something (such as a consumer product) by posting about it on social media.

Duties May Include

An influencer uses their platform to promote their niche content and advertise products.

A successful influencer posts daily, weekly, and monthly content on multiple platforms while interacting and engaging with their followers.

It is beneficial for influencers to network with other influencers in order to grow their audience.

Influencers are able to make money by expanding their audience and selling product related to their niche, and also by partnering with brands and promoting their products.

Examples of Titles

Social Media Influencer

Where They Work

Most influencers are considered to be self-employed; however, a lot of the money that they make comes from brand partnerships and marketing agencies.


Influencers do not work a traditional 9-5 job, instead their hours are flexible. They work all hours of the day, every day of the week in order to maintain their following. An influencer must consistently engage with their community by creating content and responding to messages and comments.

Here are some schools that have programs related to this career:

Toronto Metropolitan University (formerly Ryerson University)
Toronto, Ontario, CA

Related Program(s):
Image Arts - Photography Studies Bachelor
Media: New Media Bachelor
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University of Guelph-Humber
Toronto, Ontario, CA

Related Program(s):
Business Bachelor; Honours
Media and Communication Studies Bachelor; Honours
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Algonquin College
Ottawa, Ontario, CA

Related Program(s):
Foundational Programs Certificate
Digital Video Post-Production (Part-time) Certificate
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Centennial College
Toronto, Ontario, CA

Related Program(s):
Business Management - Marketing Certificate; Online; Distance
Business Administration – Marketing Diploma; Co-op; Advanced
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Alberta University of the Arts
Calgary, Alberta, CA

Related Program(s):
Photography Bachelor
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Modified on January 26, 2022