| Field of Study: | Marketing Research
Marketing, Other
Marketing/Marketing Management, General
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| Description: | The average person encounters thousands of advertisements each day that market everything from ideas to skills to experiences. The Marketing program trains Christian marketers who understand the needs of the customer and are able to develop and execute a clear and compelling marketing strategy in a God-honouring way. You are grounded in a biblical framework for marketing, equipped to think deeply, ask tough questions, and create marketing plans that challenge society’s ethical status quo.
Right from the start, the Redeemer School of Business equips you with strong analytical and decision-making skills, the ability to communicate clearly and succinctly, and a Biblically-based ethical framework. Your first- and second-year courses introduce you to the different disciplines within business studies before digging deeper into topics that are more specific to the Business - Marketing stream. You have the flexibility to design a program tailored to your specific interest in marketing while also getting a broad and balanced understanding of all business disciplines with practical, real-world experiences you will encounter later on in the program.
Marketing is a Bachelor of Business Administration degree and it is CIMMO accredited. It is offered as an honours major and as a major. |