IE Business School

Master in Customer Experience & Innovation

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Program Information

School:IE Business School
Faculty:Business School
Degree:Master
Field of Study:Customer Service Management
Customer Service Support/Call Center/Teleservice Operation
E-Commerce/Electronic Commerce
Marketing, Other
Sales, Distribution, and Marketing Operations, General
Description:We live in the total experience economy. How do you create seamless and synchronized customer experiences across products, services, organizations and businesses? This master’s program takes a close look at human-centered design, service design, as well as product and experience design, in order to find innovative ways to shape customers’ experiences and deliver added value to them.



The Master in Customer Experience & Innovation is a 10-month program, starting with a common core period in which you will learn, together with students from other Marketing, Communication & Sales Masters programs, the fundamentals to ​​sharpen your creative, analytical, commercial, business, strategic and digital skills. After the common core period, you will then go into your specialized program of choice. During the program, you will also have the opportunity to participate in optional certificates or an international experience.

URL:Master in Customer Experience & Innovation at IE Business School
Length:10 Month(s)

Admission Requirements

Prerequisites:*These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
    Bachelor degree from an accredited university
    Test Scores:
    • Graduate Management Admission Test or Graduate Record Examination
    Additional Admission Requirements:
    • Letter(s) of Reference
    • Resume/Curriculum Vitae

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on September 22, 2023