| Field of Study: | Marketing/Marketing Management, General
Public Relations, Advertising, and Applied Communication
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| Description: | We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today’s dynamic digital world.
The Master in Strategic Marketing and Communication is designed for visionary and strategic marketing and communication professionals, and brand managers. Equipping you with a 360-degree vision of the world of marketing and communications, the program shapes impactful leaders capable of driving business growth through brand management, communication, marketing and reputation management.
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