| Field of Study: | Business Administration and Management, General
Marketing/Marketing Management, General
Public Relations, Advertising, and Applied Communication
|
| Description: | The digital media revolution has created new challenges for corporations, which have in turn been forced to transform the way they operate. Modern companies must simultaneously adapt to the latest trends, publicize their brands and build closer relationships with their stakeholders. Since corporate communication is always evolving, professionals in this industry need to stay up to date with the latest developments and anticipate future changes. Today’s businesses are looking for people who can provide value with effective business solutions and innovative communication initiatives. Through this cutting-edge Dual Degree program, you’ll gain the creative marketing, management and leadership skills needed to help companies navigate the new challenges posed by the globalized digital world. Over the course of the program, you’ll learn how to manage corporate reputations and communication with stakeholders, helping you bridge the gap between businesses and consumers.
During the IMBA portion of the program, you’ll cover the basics of high-level management in an international setting. Afterward, you’ll switch gears to the Master in Strategic Marketing & Communication, and learn to develop strategies for communication and marketing plans, issue management and CSR. Upon graduation, you’ll be fully prepared to confront the most pressing issues regarding communication and leadership, and lead agile adaptation within any organization. In other words, this Dual Degree will help you become the kind of flexible, versatile and highly competent professional that today’s corporate world demands.
|