| Field of Study: | Business Administration and Management, General
Marketing, Other
Public Relations, Advertising, and Applied Communication
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| Description: | Customers are inundated with visual messages at every turn, with companies constantly seeking new strategies and ideas to catch the attention of audiences. With the Dual Degree International MBA and Master in Creative Direction, Content & Branding, you’ll learn how to master the latest digital media to capture customers’ attention and drive brand engagement. When matched with IE Business School’s flagship International MBA, students will gain the management expertise needed to thrive at the top tier of the digital media industry and drive innovation within their company.
Tomorrow’s leaders need to prove they not only understand their field and industry inside out, but possess the leadership and management expertise to overcome challenges and drive companies and teams forward. With this Dual Degree, students acquire a firm grounding in business fundamentals, before moving on to dive deeper into the world of visual and digital media. In less than two years, you’ll graduate from this Dual Degree with the entrepreneurial mindset IE University is renowned for, as well as having proved your determination and flexibility by completing two rigorous master’s programs in tandem. With valuable insight on the complexities of visual and digital media practices and corporate organisation, you will easily stand out from your peers while catapulting your career straight to the top of the media industry.
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