| Field of Study: | Business Administration and Management, General
E-Commerce/Electronic Commerce
Marketing/Marketing Management, General
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| Description: | Digital disruption has transformed the advertising and marketing landscape, and forced marketing professionals to step up their game. It’s now more important than ever to listen to the customer, whose voice can be heard loud and clear across platforms, channels and media. Digital marketers must possess the analytical skills to interpret customer data, drive creative strategies and optimize customer engagement. Whether via smartphones, social media, video or email marketing (or all of the above), digital marketers have to create a seamless omnichannel experience that establishes a clear brand identity and sends a cohesive message.
With this Dual Degree, you’ll not only acquire the technical skills needed to understand consumer behavior—and the creativity to apply this information to new strategies—but will also develop the managerial know-how to drive positive change across an organization.
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