| Field of Study: | Business Administration and Management, General
Marketing/Marketing Management, General
Public Relations, Advertising, and Applied Communication
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| Description: | Globalization has blurred boundaries and shifted perspectives to create a multifaceted global community of consumers, innovators and creators. The digital network that now connects the world encourages consumers to be more engaged than ever before. Companies are starting to work with them directly to design unique brands and develop effective management strategies. As a result, teamwork and international communication have a renewed importance in business. The Dual Degree in Management and Strategic Marketing & Communication trains students to master the 21st century’s new channels of communication.
This Dual Degree program combines organizational management with creative marketing. It trains students to be efficient and effective in business transactions, while also stimulating their creativity. The Master in Management teaches them to meet the most rigorous project management standards, while the Master in Strategic Marketing and Communication applies these new skills to fast-paced corporate environments. Beyond the classroom, discussions, consulting projects and personal development workshops will help you nurture your own personal corporate management strategies. You’ll graduate ready to face the challenges of high-level positions in the corporate business world; design customer-friendly corporate policies; and secure your place in the future of business.
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