| Field of Study: | Business Administration and Management, General
Marketing, Other
Public Relations, Advertising, and Applied Communication
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| Description: | In a hyper-visual digital world, businesses are looking for new ways to communicate with their customers. Companies require a new generation of digital leaders capable of designing innovative campaigns that appeal and engage customers and audiences. In the age of digital media and personalized content, professionals in creative industries must master the latest media strategies, understand and leverage the power of storytelling, and align a compelling creative outlook to a brand's communication needs.
A Dual Degree in Management and Creative Direction, Content & Branding teaches students to create inspiring visual content to lead successful projects. The 21st-century market needs efficient creatives to inspire companies, and bring color and storytelling to their brands. The first half of this Dual Degree provides students with a firm grounding in project management, entrepreneurship, accounting and finance, while the second half focuses on sparking their creativity, with courses in interactive storytelling, graphic design and visual production. Students will graduate from this Dual Degree with the managerial, technical and creative skills needed to dive into a successful creative enterprise. |