| Field of Study: | Business Administration and Management, General
Marketing Research
Marketing/Marketing Management, General
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| Description: | As increasingly dynamic changes transform the way consumers interact with brands, a new global demand is growing. The business world needs innovative professionals who can optimize online and offline experiences by strategically designing products and services that are centered around the needs of users and customers.
IE University’s Dual Degree in Management + Customer Experience and Innovation combines the critical skills of general management with human-centered product and service design expertise. Students graduate with the management knowledge and global perspective that today’s companies are looking for, putting them in a prime position as they enter the job market. You can join them by taking this crucial step toward becoming a conscientious professional with the technical, organizational and business skills necessary to excel in the global marketplace. |