Marketing Management is a dynamic field with variety of employment opportunities. Organizations large or small, established or newly-formed require marketing professionals to succeed. Langara graduates have a solid foundation in general marketing, sales, advertising, distribution, e-commerce, and marketing research. As well, they choose from specialized courses in special events marketing, consumer behaviour, customer relationship marketing, retail marketing and public relations. As with all our programs, the curriculum is rounded out with courses in Communications, Math, Economics and general education electives.
Students interested in Marketing Management should apply to the BBA program through the School of Management and then select Marketing Management as their concentration.