|Field of Study:
|Marketing/Marketing Management, General
|Marketing refers to the set of activities needed to find, build, and serve markets for products and services. Students of marketing will acquire analytical tools from economics, mathematics, statistics and the social and behavioural sciences. A major in Marketing is useful for such positions as account representatives, brand managers, advertising executives and market researchers. Marketing majors may find employment in the private sector, in non-profit organizations, and in government. Marketing concepts and principles are of particular importance to small businesses and new business ventures.
Students in the BComm Honours Program must complete all requirements for the BComm in their major(s) of choice. In addition, the students must successfully complete 6 credit hours of COMM 497-(3-6) Honours Thesis. The Honours Thesis must be conducted under the supervision of a faculty member with PhD qualifications. Entry to the Honours Program takes place after the end of the second year of BComm studies (I.e., upon completion of at least 60 credit hours) and requires a minimum GPA of 3.33 calculated on the last 60 credit hours completed at the time of declaration to the Honours Program.