| Field of Study: | Advertising
Marketing, Other
|
| Description: | In Advertising and Marketing Communications – Management, you’ll learn the fundamentals of campaign planning and the creative process. You’ll use industry software to interpret market research, develop strategies and learn basic design and copywriting. You'll engage in the planning, buying and selling of media for digital and traditional platforms. These skills are just the beginning!
In third year, you’ll take advanced advertising and marketing courses such as Creative Branding, Media Management, Advertising Campaign Management and Global Communications. You’ll also put everything you’ve learned into practice with a specialty Capstone project. In this portfolio-building project, you’ll develop a campaign proposal for a real business client from the community. |