| Field of Study: | Advertising
Marketing, Other
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| Description: | This diploma program will teach students the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, students will learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.
Some of the important topics covered include: integrated marketing communications, multimedia planning, buying and evaluation, research consumers’ buying behaviour, budget development and management, creative concept development, basic design skills and copywriting, as well many others. |