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 Marketing - Research and Analytics (Optional Co-op)
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SchoolCentennial College
LocationToronto, ON, Canada
School TypeCollege
School SizeFull-time Undergraduate: 24,334
DegreePost-diploma
Honours
Co-op
Length1 Year(s)
Entry Grade (%)*
Prerequisites
Prerequisites Notes-University degree or a three-year college diploma in any discipline from a recognized institution
-We will consider applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years work experience relevant to the program (transcript and resume review required)
Cost
International: $16,424

Fees noted below are estimates only. Tuition is based on two semesters, beginning Fall 2020.
Scholarships
DescriptionCentennial College's Marketing Research and Analytics program will position you at the forefront of a cutting-edge job market in which organizations have oceans of data available to them, but struggle to make sense of it while marketing becomes increasingly data-driven. As a result, there is a large and growing demand for trained researchers who can harness the power of big data, using the latest tools and analytical techniques to uncover new insights and drive businesses forward.

This business graduate certificate program will combine advanced courses in marketing research and big data analytics with training on leading commercial technologies and platforms as well as the opportunity to gain in-demand industry certifications.

Your courses will equip you with knowledge, skills and training in leading business intelligence and marketing research technologies and tools used in the field. They will include SAS Enterprise Guide and SAS Enterprise Miner, Environics Analytics Envision (used to develop comprehensive profiles of selected target markets), SPSS, Tableau (the leading data visualization software), Excel and XL Miner.

Upon graduation, you'll receive an Ontario Graduate Certificate from Centennial College, plus certificates of recognition from SAS and Environics Canada. You'll also be on an accelerated track to earning the Certified Marketing Research Professional (CMRP) designation, the premier credential in Canadian marketing research from the Marketing Research and Intelligence Association (MRIA).

This course will be synchronous online, meaning classes are delivered during a specific timeslot in the week. You're expected to come together online at the same time each week to engage in your studies.
Next StepsRequest Info

*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.