| | Bachelor of Digital Marketing Communication | | |
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| School | Algonquin College | | |
| Location | Ottawa, ON, Canada | | |
| School Type | College | | |
| School Size | Full-time Undergraduate: 22,000
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| Degree | Post-diploma | | |
| Honours | | | |
| Co-op | | | |
| Length | 4 Year(s) | | |
| Entry Grade (%)* | | | |
| Prerequisites | - Grade12 English
- Grade12 Mathematics
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| Prerequisites Notes |
- Ontario Secondary School Diploma (OSSD) or equivalent.
- Mature students are applicants who have not achieved the Ontario Secondary School Diploma (OSSD) or its equivalent and who are at least 19 years of age on or before the commencement of the program in which they intend to enroll. Mature students applying for Degree programs satisfy College Eligibility by having demonstrated academic abilities equivalent to those of Ontario high school graduates, verified by successful completion of at least one full-time term at the post-secondary level (minimum five courses taken concurrently in an academic program of study).
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| Cost |
Information on tuition and fees can be found on the Algonquin College website. | | |
| Scholarships | | | |
| Description | This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message. Graduates of advertising, public relations and marketing diploma and advanced diploma programs may be awarded advanced standing.
Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practice the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting. | | |
| Next Steps | Request Info | | |