The dawn of the information age has been a true game changer for the business world. Intricate networks of data, demand and online transactions are making it difficult for traditional business models to keep up. More than ever before, consumers drive the economy. Businesses have only recently started to catch on, and they’re beginning to rely on a new breed of specialists to channel the voice of the modern consumer. IE University’s Dual Degree program combining the Master in Management and the Master in Market Research and Consumer Behavior will give you the skills to fulfill this increasingly crucial need.
The key to modern business is to ground yourself in the present, while setting your sights on the future. Businesses have always needed experts in sales and entrepreneurship to inspire innovation—but now this demand has skyrocketed. Take your career one step further, directly to the border between today and tomorrow. In order to stay at the forefront of the business world, you’ll need to know how to create policies that are guided by consumer psychology and behavior, and backed up by market analytics. Above all, this Dual Degree program will help you develop flexibility, versatility and creativity. Through business labs, consulting projects, teamwork, debates and discussions, it takes a holistic approach to learning, which is catered to each individual. The skills you acquire and the experience you gain will drive your future success in management, business and market research—even before you earn your diplomas.