If you have a passion for creativity and a desire to develop powerful advertising and promotional campaigns, this program is for you. We live in an age of digital transformation and disruption, one where advertisers are in a constant battle for consumer attention and ‘screen-time’. Advancements by ‘big tech’ companies will continue to influence how we work, shop, and communicate. To remain relevant, advertisers and brands must respond with powerful communications that create lasting, meaningful connections.
The Advertising and Promotion program prepares you with the knowledge, skills and experience for an exciting career in the advertising industry. You could launch a career at an advertising agency, research or production firm, or within a media company; the faculty will assist you in choosing a path aligned with your passion and skill-set. You will gain experience as an account representative, creative production artist, and media planner managing real client accounts for the campus agency – collaboragency. Students explore creativity, conceptualizing and producing actual advertisements for all media forms. Whether you like to create, innovate or execute ideas, you will have the opportunity to do it all in this program.