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| | Bachelor of Digital Marketing Communication - Pathway for Advertising and Marketing Communications | | |
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| School | Algonquin College | | |
| Location | Ottawa, ON, Canada | | |
| School Type | College | | |
| School Size | Full-time Undergraduate: 19,000
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| Degree | Bachelor | | |
| Honours | | | |
| Co-op | | | |
| Length | 4 Year(s) | | |
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| Description | This four-year honours degree program provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message. Graduates of the Advertising and Marketing Communications Management Ontario College Advanced Diploma receive credit for 21 courses, entering the program in Level 5, and reducing the time to completion to 2 years.
Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practise the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.
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*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.