From Hollywood to Silicon Valley, creativity is core to the globe’s largest entertainment industries, and the world has become a stage for all kinds of digital creators, artists and influencers. Whether made by a big studio or a YouTuber, new ideas, styles, artworks, apps, movies, TV series, games, songs, ads and videos spread around the world. Creativity is now everywhere and in everything, and the digital arts and entertainment industries are used to educate, distract, delight and persuade.
In the specialized Bachelor of Arts in Communication and Digital Media Studies (CDMS) - Creativity, Digital Arts and Entertainment Industries, you will learn about creativity, the digital arts and the entertainment industries in relation to the social environment that shapes them. You will explore the political economy of the creative industries, the legal, policy and regulatory environment that supports and sometimes stymies what digital media creators do and say on the internet and design and communicate ideas, images and stories to resonate with audiences and have a social impact.
The specialized program’s high-quality and socially relevant curriculum will provide you with a strong foundation in the theory, research, analysis and professional practice of communication and digital media, and its emphasis on creativity, digital arts and entertainment industries will open pathways to thousands of new and emerging 21st century careers.