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 Honours Bachelor of Commerce (Digital Marketing)
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SchoolGeorge Brown Polytechnic
LocationToronto, ON, Canada
School TypeCollege
School SizeFull-time Undergraduate: 32,000
DegreeBachelor
Honours
Co-op
Length4 Year(s)
Entry Grade (%)*65%
Prerequisites
Prerequisites Notes

Applicants must have:

  • An Ontario Secondary School Diploma or equivalent with six (6) Grade 12 University (U) or University/College (M) courses or equivalent
  • Grade 12 English (U) and any Grade 12 (U) Mathematics – A grade of 60% or higher is required.
  • Recommended courses include basic computer software applications and Mathematics of Data Management (MDM4U).

OR

  • Mature student status (19 years of age or older and no OSSD)*
  • Grade 12 (U) English and Grade 12 (U) Mathematics are required
  • Grade of 65 per cent or higher in English and 65 per cent or higher in Math
  • Post-secondary courses in English and Mathematics will be considered (certain courses only)
  • Application Form

Cost
International: $22,278
Scholarships
Description

The intersection of technology and personalized experiences is the cornerstone of the Honours Bachelor of Commerce (Digital Marketing) program. This four-year degree assembles two closely related industry realities: access to data, which offers opportunities for marketers to reach new audiences, and innovation in software and platforms, which has fostered personalized, direct communication with customers. Students will develop many essential skills and competencies in business concepts during the first two years of study, followed by analyzing and applying digital marketing concepts and practices in the final two years.

Next Steps

*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.