| | Marketing Management | | |
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| School | University of Guelph | | |
| Location | Guelph, ON, Canada | | |
| School Type | University | | |
| School Size | Full-time Undergraduate: 23,926
Full-time Graduate: 3,035 | | |
| Degree | Bachelor | | |
| Honours | | | |
| Co-op | | | |
| Length | 5 Year(s) | | |
| Entry Grade (%)* | 80% to 83% | | |
| Prerequisites | - Grade12 English
- Grade12 Advanced Functions
| | |
| Prerequisites Notes | Applicants are required to have an Ontario Secondary School Diploma (OSSD), with English (ENG4U), advanced functions (MHF4U), and 4 additional 4U or 4M courses.
Students applying to the University directly from high school will be considered for admission to Co-op. Normally, a minimum average of 80% is required for consideration, but exact cut-offs are determined by the quantity and quality of the applicant pool as well as space available in each program. All students, including International applicants, are encouraged to explore Co-operative Education as an option. | | |
| Cost |
The total tuition and fees for the Fall 2022 and Winter 2023 semesters. | | |
| Scholarships | 2 scholarship(s) | | |
| Description | The Marketing Management major is interdisciplinary, follows a liberal education philosophy, and is built on the Department’s expertise in the field of marketing and consumer research.
The Department of Marketing and Consumer Studies prepares students for a career in marketing but also for educating them so that they can be active and engaged citizens. This is achieved from a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world they will work and live in. Students will gain knowledge in creating, communicating, and delivering product offerings to create value to stakeholders in a global and connected economy. Students completing this major will be prepared to pursue a variety of marketing career paths and diverse leadership roles.
The Co-op program in Marketing Management is designed to facilitate the transition of students from academic studies to a professional career by enhancing the integration of theory and practice. | | |
| Next Steps | Request Info | | |