| | Advertising and Marketing Communications | | |
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| School | Durham College | | |
| Location | Oshawa, ON, Canada | | |
| School Type | College | | |
| School Size | Full-time Undergraduate: 13,600
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| Degree | Diploma | | |
| Honours | | | |
| Co-op | | | |
| Length | 2 Year(s) | | |
| Entry Grade (%)* | | | |
| Prerequisites | | | |
| Prerequisites Notes | Admission requirements are as follows: Ontario Secondary School Diploma (OSSD) or Mature Student Status, and Grade 12 English (C or U). | | |
| Cost |
Cost per year is based on the 2020-2022 academic year and includes compulsory ancillary and program incidental fees. | | |
| Scholarships | | | |
| Description | If you have a passion for creativity and a desire to develop powerful advertising and promotional campaigns, this program is for you. We live in an age of digital transformation and disruption, one where advertisers are in a constant battle for consumer attention and 'screen-time. Advancements by 'big tech' companies will continue to influence how we work, shop, and communicate. To remain relevant, advertisers and brands must respond with powerful communications and creating lasting, meaningful connections.
The Advertising and Promotion program prepares you with the knowledge, skills and experience for an exciting career in the advertising industry. You could launch a career at an advertising agency, research or production firm, or within a media company; we'll help you choose a path aligned with your passion and skill-set. You will gain experience as an account representative, creative production artist, and media planner managing real client accounts for the campus agency - collaboragency. Students explore creativity, conceptualizing and producing actual advertisements for all media forms. Whether you like to create, innovate or execute ideas, you will have the opportunity to do it all in this program. | | |
| Next Steps | | | |