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| | Advertising & Marketing Communications - Management | | |
| | ChangeRemoveSave | Add | Add |
| School | Sheridan College - Hazel McCallion Campus | | |
| Location | Mississauga, ON, Canada | | |
| School Type | College | | |
| School Size | Full-time Undergraduate: 24,500
| | |
| Degree | Diploma | | |
| Honours | | | |
| Co-op | | | |
| Length | 2 Year(s) | | |
| Entry Grade (%)* | 65% | | |
| Prerequisites | | | |
| Prerequisites Notes | Ontario Secondary School Diploma or equivalent, including these required courses:
One English, Grade 12 (ENG4C or ENG4U) with a minimum of 60%
Minimum 65% overall average
or
Mature student status. | | |
| Cost | | | |
| Scholarships | | | |
| Description | In Advertising and Marketing Communications – Management, you’ll learn the fundamentals of campaign planning and the creative process. You’ll use industry software to interpret market research, develop strategies and learn basic design and copywriting. You'll engage in the planning, buying and selling of media for digital and traditional platforms. These skills are just the beginning!
In third year, you’ll take advanced advertising and marketing courses such as Creative Branding, Media Management, Advertising Campaign Management and Global Communications. You’ll also put everything you’ve learned into practice with a specialty Capstone project. In this portfolio-building project, you’ll develop a campaign proposal for a real business client from the community. | | |
| Next Steps | | | |
*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.