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 Brand Management
SchoolAlgonquin College
LocationOttawa, ON, Canada
School TypeCollege
School SizeFull-time Undergraduate: 22,000
Length1 Year(s)
Entry Grade (%)*
Prerequisites NotesOntario College Diploma, Ontario College Advanced Diploma or Degree or equivalent. Applicants must have successfully completed at least one introductory marketing course from a recognized university or college.
International: $5,974

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DescriptionThis one-year Ontario College Graduate Certificate program prepares students for a career in the dynamic field of brand management. Branding is a globally-recognized, specialized function of marketing communication. This intense and hands-on program is created and taught by leading industry experts. Students acquire tools, strategies and develop business savvy to drive success around a company`s most precious asset - the brand - in the global, digital and socially-conscious marketplace. Students build brand equity through managing strategic, integrated promotional campaigns from conception to delivery. To measure campaign success, students identify, create and use brand metrics and tracking tools. Development of leadership and strategic thinking is a major focus throughout the program. Managing a brand in the world`s emerging economies, and building and leveraging a socially responsible brand is another key area of concentration. Other areas include using and measuring social media brand channels and evaluating brand design elements. During the course of this program, students use a variety of learning formats including case studies, classroom, online study, group work and practical industry-related experience.
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*We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.