(NOC 5231)


This outlook is for the career grouping Announcers and Other Performers.

Job prospects in this occupation are rated FAIR because:

In the past few years, the number of announcers and other broadcasters has decreased significantly. The decrease is primarily attributable to mergers and staff cuts in the radio and television broadcasting over the 1990s. Given that the main effects of the mergers and cuts in the industry are now behind us, their number is expected to remain fairly stable in the next few years.

Among other things, opportunities will result from the need to replace announcers who will be retiring. Other job opportunities will also arise due to the relatively high turnover rate in this occupation. The length of time that announcers fill the same position is actually relatively short. Employers regularly change their teams of announcers, either to change the image of the broadcasts or to hire people who are very popular.

Like many other occupations in the arts, multiple employment is common. In fact, many people hold jobs as announcers while continuing to be comics or actors (see 5135). Other people alternate between jobs as announcers and journalists (NOC 5123), or disk jockeys and musicians (NOC 5133). Note also that multiple employment is frequent within the occupation as well. For example, a person may be a radio and a television host.

In recent years, employment has increased only slightly in the radio and television industry. In radio, the effects of the introduction of new specialty channels have been largely offset by a strong trend toward contracting out. By creating programs that subsidize only television programs produced by private producers, governments have in effect caused a significant shift in employment from the television industry to the film and sound recording industry over the second half of the 1990s. According to census data, the number of announcers in the radio and television industry fell sharply between 1991 and 2006, but rose significantly in the film and video industries and even more in the independent artists industry. Although the contracting out phenomenon is now behind us and news specialty channels should be opening, employment cannot be expected to increase considerably in the next few years.

With respect to radio broadcasting, the last few years have seen many radio stations merge to form large networks. The worst of this trend has passed, so the radio broadcasting industry should see more stability over the next few years.

The volume of employment for announcers remains quite low at the specialty channels. On the one hand, those channels present a large percentage of foreign-produced programs. On the other hand, hosting duties on these programs often represent only extra work for announcers who are already employed, or for members of other occupations (actors, journalists, comedians, and so on).

In addition, employment in this occupation was particularly hard hit by the shift toward centralization of radio and television networks. As a result, the number of announcers has declined over the years, even though total employment in the industries in which they work has risen slightly. Since this centralization movement is behind us, the number of announcers and other broadcasters should stop declining and remain fairly stable over the next few years.

Job Seekers: 3,910
Job Openings: 3,341

Job prospects for this career are rated Limited

Last Updated: May 10, 2012