|Field of Study:||Communication and Media Studies, Other
Communication Studies/Speech Communication and Rhetoric
Digital Communication and Media/Multimedia
|Description:||Social media is a dynamic, innovative field that has shifted traditional business and communication practices. In this unique College Certificate program, learners explore five key areas related to social media: theory and foundations, designing social media strategies, monitoring and evaluation, digital communication and applied social media practices for organizations.
Learners collaborate and explore how social media is applied to marketing, corporate branding, fundraising, social media campaigns and within organizations to support employee engagement, retention and corporate communication. Through case studies, online discussions and assignments, learners develop the skills and competencies required to effectively utilize social media tools. Graduates broaden their practice, may expand career opportunities and stay current in emergent trends in social media.
This program is offered part-time.