University of Guelph

Sport and Event Management

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Program Information

School:University of Guelph
Faculty:Gordon S. Lang School of Business and Economics
Degree:Bachelor; Co-op; Honours
Field of Study:Sport and Fitness Administration/Management
Description:The objective of the Sport and Event Management major is to provide students with advanced knowledge of the field, from the business value of sport and events to their contribution to community and society, and to inspire and engage students to become innovative leaders in this dynamic sector of our economy. Building on a strong foundation of commerce courses in marketing, accounting, economics, human resource management and strategy, students in Sport and Event Management will develop depth of knowledge in key aspects of sport, including sponsorship, media, event hosting, stakeholder engagement and organizational leadership.

Courses extend beyond the traditional lecture-based format to include community based group projects, guest lecturers, in-class simulations and case-based learning to help link academic expertise and theory with industry practice. An integral part of the program is experiential learning to balance theory with practice. Experiential courses are embedded in the curriculum, and students are also encouraged to participate in guided learning opportunities outside the conventional classroom through independent study courses, study abroad, and industry networking events. On completion of the program, students have the analytical and communication skills and experience required for a career with government organizations, commercial clubs, professional teams or sport businesses, in Canada and internationally. Graduates are prepared for positions in sport promotion and marketing, facility and event management, sport media and communication, and sport policy development.
URL:Sport and Event Management at University of Guelph
Length:5 Year(s)
Cost per year:*
International: $33,404
Careers:Recreation and Sports ManagersCoaches

Admission Requirements

Grade for Entrance Previous Year (%)*80 to 82

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  Grade12 English 
  •  Grade12 Advanced Functions 
  •  Grade12 Mathematics 

Applicants are required to have an Ontario Secondary School Diploma (OSSD), with ENG4U, Advanced Functions, 1 additional 4U math, and 3 additional 4U or 4M courses.

Test Scores:
  • International English Language Testing System (academic or immigration) or Test of English as a Foreign Language (Computer Based) or Test of English as a Foreign Language (Paper Based) or Test of English as a Foreign Language (Internet Based)
Application Notes : To view all accepted English language proficiency standardized tests, please visit:
Additional Admission Requirements:
    High school students must have a minimum average of 80% to apply to the co-op program. To be eligible to continue in the Co-op program, students must meet a minimum 70% cumulative average requirement after second semester, as well as meet all work term requirements. Please refer to the Co-operative Education program policy with respect to work term performance grading, work term report grading and program completion requirements.

    * The entrance grade may change from year to year. Please contact the school for further information.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on January 04, 2021

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