University of Alberta

Marketing

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Program Information

School:University of Alberta
Faculty:Faculty of Business
Degree:Bachelor; Co-op
Field of Study:Marketing/Marketing Management, General
Description:Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.

The Marketing program at the Alberta School of Business is built on the strength of our faculty’s world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you’ll participate in managerial cases, group projects, and market simulations. You’ll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.
URL:Marketing at University of Alberta
Length:5 Year(s)
Careers:Fundraising ConsultantsAdvertising and Promotion Consultants

Admission Requirements

Additional Admission Requirements:
    Admission to the University of Alberta Business Co-op program is competitive and is based on your application package and your admission interview, if required. For more information on applying to the Co-op program, please visit the Co-op website.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on August 11, 2020

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