|Field of Study:
|Marketing/Marketing Management, General
|You begin the Business Administration - Marketing program with a strong foundational understanding of business and its disciplines and scaffold your marketing abilities over three years. You develop your marketing skills in a hands-on, experiential learning environment focusing on communication, analytics, teamwork and planning. You create value for the marketplace and open doors to ever increasing marketing management opportunities.
Senior level courses include integrated marketing analytics, digital and content marketing, business simulations, account and customer relationship management, and customized certifications, and two marketing placements, all of which culminate with a full marketing plan for real clients.
With a holistic approach to career readiness you take part in Emotional Intelligence, and Work Place Big 5 self assessments, career fairs, dining etiquette and intense professional development. You meet regularly with faculty to review customized development plans to pursue relevant personal goals.