Seneca College

Social Media Analytics

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Program Information

School:Seneca College
Field of Study:Communication and Media Studies, Other
Data Modeling/Warehousing and Database Administration
Description:As the field of marketing expands to include new technologies and new channels to reach consumers; social media have emerged as a powerful tool to produce business results. While still a relatively new channel for marketing professionals, social media strategies can be misunderstood and difficult to create. The Social Media Analytics program introduces students to the broad skills required to measure and formulate business strategy based on analysis of available digital data from multiple channels and forms; focusing on social media. Students will learn how to collect and mine various data sets to answer strategic business questions. This program will show students how to quantitatively and qualitatively measure the success of social media campaigns, through a variety of tools and technologies.

URL:Social Media Analytics at Seneca College
Length:8 Month(s)
Cost per year:*
International: $14,200

Admission Requirements


These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

    University degree or three-year college diploma from an accredited institution. We will consider applicants with an equivalent combination of partially completed post-secondary and related work experience. In this case a resume and references must be provided.

    Test Scores:
    • International English Language Testing System (academic or immigration) or Test of English as a Foreign Language (Paper Based) or Test of English as a Foreign Language (Internet Based)

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on August 04, 2017