University of Calgary

Marketing

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Program Information

School:University of Calgary
Faculty:Haskayne School of Business
Degree:Bachelor; Co-op; Honours
Field of Study:Marketing/Marketing Management, General
Description:

Marketers ask questions such as: How do you conduct relevant market research? What type of consumers should be in a focus group? How do you increase brand awareness?



Marketers turn ideas into products, find the right price for products, get products to market, and communicate the benefits of products to consumers. Over the course of your studies you'll learn about consumer behaviour, marketing research, new product development, distribution, pricing, and integrated marketing communications. You'll complete formal presentations, group projects and various case studies during the course of your degree.
URL:Marketing at University of Calgary
Length:4 Year(s)
Cost per year:*
International: $22,799

The calculated estimated cost is for first year tuition with a full course load (5 courses) for both fall and spring semesters.
Careers:Fundraising ConsultantsAdvertising and Promotion Consultants

Admission Requirements

Grade for Entrance Previous Year (%)*80
Prerequisites:*

These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.

  •  Grade12 English 
  •  Grade12 Advanced Functions 

Two approved courses, excluding courses equivalent to Physical Education and Fine Arts Options are required. Only one of Art, Dance, Drama or Music can be used in calculating the admission average. Equivalent International Baccalaureate (IB), Advanced Placement (AP) courses or SAT2 subject tests are accepted.

Additional Admission Requirements:
    Please see the link above for up-to-date program requirements.

    * The entrance grade may change from year to year. Please contact the school for further information.

    * We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.

    Modified on August 18, 2020